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Automation & AI Operating Infrastructure for Civil Engineering Firms

Stop running on hours. Start operating on infrastructure.

We build for one kind of firm: the one where the principal sells the work, seals the drawings, and still answers for the invoice. In that firm, pursuit hours, project status, and cash run through a few people, because the structure puts them there. That structure is what we fix. Your Better Brand (YBB) builds automation and AI operating infrastructure that helps seller-doer civil engineering firms win work, deliver results, get paid, operate, and always know where the business stands.


Our Team

Meet the people behind the work.

Jerry Hernandez headshot
Sight Optimistic, An Attained Pack Allegiance, Passionate Pursuit

Jerry Hernandez

Founder & Operator

Twon Pearson headshot
Silent moments flow, Graceful as a river's song, Beauty whispers, stay

Twon Pearson

Creative Director

Travis Hanneman headshot
Wandering winds guide, New horizons unfold wide, Journey's tale untold

Travis Hanneman

Software Developer


Everything We Do
RFQ & RFP Tracking | Go/No-Go Scoring | Fee Estimating | SOQ & Proposal Assembly | Proposal Follow-Up | Pursuit Pipeline & CRM | Time Capture | Project Budget Tracking | Review Set & Seal Routing | Submittal Tracking | Client Status Updates |
Invoicing from Period Close | Collections Reminders | Additional Services Capture | Write-Down Review | Approval Routing | Project Setup | Files & Drawing Records | Logins & Accounts | SOPs & Staff Onboarding | Time & Billing to Accounting Integration |
Utilization & Realization Reporting | Cash & Backlog View | Monthly Results | Project Profitability | Pipeline & Lead Sources | Business Dashboard |